NEW DELHI – In line with the brand promise to offer progressive mobility, Datsun India revealed the new Datsun GO and GO+ with refreshed design.
Sporty & lively
The new design is showcasing more imposing outlook highlighting the urban, active and sporty
appeal that will resonate well with aspirational and optimistic Indian consumer. The cars will come with lively and dynamic exterior appeal with sporty interiors.
This is a testimony of Datsun's commitment to bring out the perfect blend of safety, design and advanced technology through continuous innovations driven by customer insights.
Best in class Safety
The new Datsun GO & GO+ will come equipped with best-in-class standard safety package with Dual front Airbag system, ABS (Antilock braking system) with EBD (Electronic brake-force distribution) and BA (Brake Assist), Rear Parking assist sensors, Driver seat-belt reminder and Follow-me-home escort lighting system standard across all trims.
"The designers of the new Datsun GO and GO+ strived to create cars with distinctive and stylish looks that is both innovative and sleek," said Peter Clissold, vice president Marketing, Nissan Motor India Pvt. Ltd. "The refreshed design stands for Datsun's promise to customers across India to offer progressive mobility with premium and refined products."
The new Datsun GO and GO+ will also be launched in two new colors – "Amber Orange" and "Sunstone brown," respectively – with dynamic and sporty exteriors along with enhanced appeal complimented with great body stance. The features include grille with more commanding presence, crisp and sporty front and rear bumpers and first in segment LED DRL fashion lamps and best-in-class 14-inch diamond-cut alloy wheels.
The cars have been well crafted with upgraded and refined interiors and provide superior driving experiences. The features include all new dashboard design, sporty instrument cluster with trip computer MFD (Multi-Function display), Anti-fatigue front seats with sporty bolster cushioning, premium instrument panel, first in segment 7-inch touchscreen infotainment system with Android Auto, Apple Car play, Google Map navigation, App support & voice recognition technology.
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the 'son of DAT' – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
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Nissan Motor India Pvt. Ltd.