NEW DELHI – Datsun announced superstar Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India's new brand campaign #ExperienceChange.
"We are delighted to have Aamir Khan join our Datsun family in India," said Thomas Kuehl, president, Nissan India Operations. "Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him onboard and be the face of our new campaign, #ExperienceChange."
#ExperienceChange aims to target young, optimistic, energetic and ambitious new generation of consumers. The first campaign featuring Aamir Khan will focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics.
Commenting on the association, Aamir Khan said: "I am thrilled to be associated with an iconic brand that stands for quality and innovation... I look forward to being a part of the Datsun family and its fascinating growth journey in India."
#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms: digital, print, radio, TV, OOH, dealerships and city activations this festive season. The campaign will showcase the new GO and GO+ along with Datsun's highest selling model redi-GO.
Behold the perfectionist. We are proud to have @aamir_khan as the face of #Datsun India. Stay tuned, together we will explore the change for the new generation. #ExperienceChange pic.twitter.com/DH0LFktE65— DatsunIndia (@DatsunIndia) October 5, 2018
Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History
Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means 'lightning-fast' in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan's founding father Yoshisuke Aikawa took over the business with a vision of "mobility for all". The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the 'son of DAT' – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder's dream a reality.
Nissan Motor India Pvt. Ltd.