RIO DE JANEIRO – An epic adventure has begun across Brazilian states to see the country's most stunning rock art sites where history goes back 10,000 years. Nissan Frontier is leading the trip, called "Nissan expedition: on the search for Brazilian origins." It's a project targeted at promoting the country's significant archeological sites, some of which are recognized by the United Nations for their importance to the collective interest of humanity.
The project follows Nissan's commitment to being closer to Brazilian consumers by using its products to benefit the country. The expedition will contribute to enhance scientific research of the country's material culture by disseminating its large collection of rock art sites. Sometimes better known abroad than in Brazil, the cave paintings testify the presence of the first human settlements in rock shelters used more than 12,000 years ago.
A fleet of Nissan Frontier pickups will take journalists and guests back in time via on- and off-road adventures to Brazilian states including Piauí and Minas Gerais. Guests will visit archaeological sites and have an immersive experience with researchers, archaeologists and many others who work to protect the sites. The first stage of the "Nissan expedition: on the search for Brazilian origins" starts September 26 in Minas Gerais.
Since start of operations of its Resende Industrial Complex, in Rio de Janeiro state, in 2014, Nissan is increasingly integrating into the local community and backing the country's cultural and social development.
"We believe there are major milestones in our history that are not known by Brazilians, and the same goes for those who work to protect our material culture," said Rogerio Louro, Corporate Communications director, Nissan Brazil. "This is why we decided to launch theme expeditions to take journalists and guests to discover Brazil's rich history and help disseminate it. We could market our products differently, but this way we can also promote our cultural heritage."
To reach each destination, the overland travelers will drive the new Nissan Frontier that hit local dealerships nationwide in March this year. Beyond its modern, robust and revamped design, the core of Frontier's 12th-gen model is a strengthened structure with a reinforced chassis that makes it four times more durable, while being lighter and more efficient. The ladder chassis with a double "C" structure design enhances rigidity and prevents damage from external forces. Sold in 33 Latin American countries, Nissan Frontier is one of the brand's best-selling models in the region.
Day 1 - “Nissan expedition: on the search for Brazilian origins”
Contact
Alexandre Carvalho
Communications Specialist - Product
Nissan Brazil
+55 11 4504-3214
alexandre.carvalho@nissan.com.br
Michael Figueredo
Corporate Communications
Nissan Brazil
+55 21 2134-9210
michael.figueredo@nissan.com.br
Ana Genaro
Corporate Communications
Nissan Brazil
+55 21 2134-9194
ana.genaro@nissan.com.br
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