JEDDAH, Saudi Arabia – Celebrating Saudi Arabia's historic decision to grant women driver's licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.
The company today released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.
The women in the video say that while they're delighted by the prospect, they face reluctance from some of their family members. To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day.
"2018 is earmarked to be a pivotal moment in history for women in the kingdom," said Bader Al Houssami, chief operating officer at Nissan Saudi Arabia. "We wanted to launch a campaign that's just as emotional as it's innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours."
A direct link to the video can be found here: https://my.nissan/She-drives. Nissan Saudi Arabia invites viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.
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About Nissan Saudi Arabia
Nissan has a strong heritage in KSA, dating back to the early 50's. Nissan is committed to becoming a powerful force in the automotive sector in the Kingdom of Saudi Arabia, through a host of new models, a completely structured sales network and firm focus on providing customers the best-possible service.
In November 2014, Nissan expanded its Saudi Arabian operations by announcing the creation of 'Nissan Saudi Arabia Co. Ltd.' as a national sales center for Nissan Middle East. Nissan Saudi Arabia Co. Ltd. is a joint venture formed with Nissan's partner, Khaled Juffali Company. This partnership is playing an important role in bolstering Nissan's presence in the biggest market in Middle East. Nissan established a new, fully-fledged headquarters in Jeddah staffed with over 100 high-caliber employees for the operation.
Earlier in September 2013, Nissan announced the appointment of Alissa Auto as an authorized dealer in the Kingdom. With a shared vision to provide high quality automotive products and dependable after-sales services to customers, Nissan's partnership with Alisa Auto renewed the bond with the kingdom and re-established strong sales and services network. Alissa auto – which is part of Alissa holding company - has over 60 years in serving Saudi Arabia automotive customers with a success built on its business ethics and customer focus.
To further achieve sustainable growth and customer satisfaction excellence, Nissan announced the appointment of Petromin as a second authorized dealer in March 2016, expanding its businesses to meet market needs. Nissan Petromin will serve its Kingdom wide customers through a network of sales showrooms and service outlets with the unparalleled service network and quality operations of Petromin. Nissan plan to surpass all its competitors and achieve the number one position when it comes to excellence in customer service.
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2016, the company sold 5.63 million vehicles globally, generating revenues of 11.72 trillion yen. In fiscal 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world's best-selling all-electric vehicle in history, the Nissan LEAF. Nissan's global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has a global workforce of 247,500 and has been partnered with French manufacturer Renault since 1999. In 2016, Nissan acquired a 34% stake in Mitsubishi Motors. Renault-Nissan-Mitsubishi is today the world's largest automotive partnership, with combined annual sales of more than 10 million vehicles.
For more information about our products, services and commitment to sustainable mobility, visit
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Manager, Corporate Communications
Nissan Saudi Arabia
Tel: +966 12 663 7186 Ext : 121
Edelman Saudi Arabia
Tel: +966 5383 09036