YOKOHAMA, Japan – The first customer model of the Nissan GT-R50 by Italdesign will go on display at the Geneva Motor Show* in March, before deliveries of the limited-edition car begin in late 2020.

Before then, fans can see the prototype model in locations throughout Japan, including at the 2019 NISMO Festival this Sunday.

Customer demand for the production version of the car has been strong, with a significant number of deposits already taken, and customers across the globe are in the process of selecting personal specifications for their vehicles. That will make the already limited car — of which only 50 will be produced — even more attractive to collectors. A limited number of reservations for the remaining models are still available.

In Japan, customers can now purchase a GT-R50 by Italdesign through SCI Co. Ltd., a subsidiary of VT Holdings, which has been appointed official importer and distributor for these exclusive cars in the country.

“Our customers have relished the personalized experience provided by Italdesign, who have a long tradition in the exclusive field of ultra-rare, bespoke high-performance vehicles,” said Bob Laishley, global sports car program director at Nissan. “Their experience with the GT-R50 has been incredible and I can say first-hand that each car will certainly be a standalone masterpiece.”

Subject to certification and homologation in all relevant markets, customers can expect to get behind the wheel of their personalized Nissan GT-R50 by Italdesign sometime between late 2020 and the end of 2021. Powering each GT-R50 by Italdesign is a NISMO-tuned 720 PS hand-built 3.8-liter twin-turbocharged V6.
Nissan collaborated with Turin, Italy-based Italdesign to create the model, based on the latest Nissan GT-R NISMO, in commemoration of the 50th anniversaries of the GT-R in 2019 and Italdesign in 2018.

The prototype vehicle, which debuted in June 2018, will be on display at this year’s NISMO Festival, held at Fuji Speedway on Dec. 8. The model will subsequently be shown at Nissan Crossing in Tokyo’s Ginza district in December, and at the Tokyo Auto Salon in January.

Those interested in the GT-R50 by Italdesign can visit or contact Italdesign directly at

For inquiries in Japan, contact

“Designers dream of creating from a blank canvas, but with GT-R, it is a canvas that has been shaped by an adventurous history, a heart powered by NISMO, and a soul reflecting 50 years of dreams of engineers, designers, artisans, developers, racers and leaders,” said Alfonso Albaisa, Nissan’s senior vice president of global design. “The best of Japan and Italy combined with help from our California and London studios are painting on the best canvas any designer can possibly have!”

About Italdesign

Italdesign is a state-of-the-art customer-centric, method- and fact-based company operating in four major areas: Design, Engineering, Production and New Mobility Solutions. The mission of the company is being among the key players in the mobility world. Established in 1968 by two iconic car men, Giorgetto Giugiaro and Aldo Mantovani, Italdesign has grown over the years and today operates as a turnkey-project service provider of more than 1,000 experts offering turn-key development solutions for future vehicles and complete mobility concepts, incl. the development of the business models and Ultra Limited Series Production.

About SCI Co., Ltd.

Specialist Cars Import is the import division of VT holdings, which has over one hundred Nissan dealerships across Japan, specializing in importation, homologation and distribution of exclusive sports cars in to the market

* Vehicle to be displayed in Italdesign’s booth at the 2020 Geneva Motor Show

Nissan contacts

Dan Passe
General Manager, Global Product Communications

Koji Okuda
Deputy General Manager, Global Corporate Communications

Italdesign contact
Andrea Porta
Business Development

VT Holdings contact
Justin Gardiner
Brand Manager, SCI Co., Ltd.

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