MUMBAI, India – Nissan India today announced the launch of Nissan Seat Belt Shirt (SBS) as part of #HaveYouClickedToday public service and CSR initiative. The program is based on insights from a survey released earlier this year called "Rear Seat Belt Usage and Child Road Safety in India," which was commissioned by Nissan India and SaveLIFE Foundation.
The survey found that over one-fifth of all Indians choose to not wear rear seat belts in their cars due to discomfort,
"Nissan's Rear Seat Belt survey revealed that one out five Indians
The Nissan Seat Belt Shirt is a wrinkle-resistant shirt that combines style and quality for men and women who seek to look impeccable without sacrificing
"We designed the Nissan SBS as a simple yet powerful way of using the everyday shirt to remind us all to buckle up, even in the rear seat," said Rawal. "After a lot of research that would solve the problem of seat belt induced discomfort or creasing, we found the perfect fabric and style. The classic white shirt has an enduring appeal, which makes the Nissan SBS the perfect accompaniment for men and women of all ages."
Recently, Nissan India launched #HaveYouClickedToday campaign which aims to raise awareness around the usage of rear seat belts in India. As a part of this campaign, Nissan India commissioned an 11-city survey in partnership with SaveLIFE Foundation to dive deeper into road safety trends in India and understand reasons why people don't wear seat belts. In addition, Nissan has also partnered with School Health Annual Report Programme (SHARP) to kickstart a pan-India school outreach program to educate children for
Presenting the Nissan SBS –The Seat Belt Shirt. Nissan India and @kunalrawalvibe co-created SBS, a wrinkle-resistant shirt. No more crumpled shirts at work or on a date. This National Road Safety Week, pledge to click the rear seat belt, comfortably. So #HaveYouClickedToday? pic.twitter.com/KZR5de1OWv— Nissan India (@Nissan_India) February 7, 2019
Nissan Motor India Pvt Ltd.
Nissan Motor India Pvt Ltd