MUMBAI, India – Nissan India today announced the launch of Nissan Seat Belt Shirt (SBS) as part of #HaveYouClickedToday public service and CSR initiative. The program is based on insights from a survey released earlier this year called "Rear Seat Belt Usage and Child Road Safety in India," which was commissioned by Nissan India and SaveLIFE Foundation.

The survey found that over one-fifth of all Indians choose to not wear rear seat belts in their cars due to discomfort, risk of creasing or ruining their clothes. Based on this insight, and with an aim to raise awareness around the usage of rear seat belts in India, Nissan India partnered with Bollywood's top fashion designer, Kunal Rawal, to co-create the Nissan Seat Belt Shirt.

"Nissan's Rear Seat Belt survey revealed that one out five Indians are willing to put their lives at risk to prevent clothes from creasing or discomfort," said Thomas Kuehl, president of Nissan India Operations. "This clearly indicated an opportunity and an intervention to drive behavioural change for all drivers and passengers. Nissan SBS is an idea that we co-created with Kunal Rawal to spark conversations and a reminder to always opt for safety while addressing your fashion sensibilities."

The Nissan Seat Belt Shirt is a wrinkle-resistant shirt that combines style and quality for men and women who seek to look impeccable without sacrificing on comfort and safety. Available in classic white, the Nissan SBS uses a soft, breathable and lightweight cotton-polyester blend, making it the ideal choice for hot summers, or under jackets for formal occasions. The shirt sports a mnemonic of a seat belt to ensure that people remember to buckle up when in the car.

"We designed the Nissan SBS as a simple yet powerful way of using the everyday shirt to remind us all to buckle up, even in the rear seat," said Rawal. "After a lot of research that would solve the problem of seat belt induced discomfort or creasing, we found the perfect fabric and style. The classic white shirt has an enduring appeal, which makes the Nissan SBS the perfect accompaniment for men and women of all ages."  

Recently, Nissan India launched #HaveYouClickedToday campaign which aims to raise awareness around the usage of rear seat belts in India. As a part of this campaign, Nissan India commissioned an 11-city survey in partnership with SaveLIFE Foundation to dive deeper into road safety trends in India and understand reasons why people don't wear seat belts. In addition, Nissan has also partnered with School Health Annual Report Programme (SHARP) to kickstart a pan-India school outreach program to educate children for an early intervention and education on road safety. The program in its first phase will cover over 2 lakh children across 240 schools in 12 cities.





Siddhant Chauhan
Nissan Motor India Pvt Ltd. 

Ankita Dasgupta
Nissan Motor India Pvt Ltd