DUBAI – Ahead of International Women’s Day last Sunday, male and female employees across Nissan’s Africa, Middle East and India (AMI) region shared their thoughts on respect and diversity at Nissan as part of a week-long activity on social media.

International Women’s Day was first established as a major focal point for female equality on March 8 as far back as 1910. This year’s theme was #EachforEqual, which challenges people on how they will help forge a gender an equal and more enabled world.

Diversity is one of Nissan’s core pillars. It’s also one of AMI’s defining characteristics and strengths as the region spans over 80 countries and is home to more than three billion people. Therefore, it was very appropriate for Nissan’s AMI region to participate in IWD 2020 and add its voice to the wider campaign.


Together with contributions from managing directors from all markets, AMI Chairman Peyman Kargar was one of many participating in the activity, with posts across LinkedIn, Instagram and Facebook.

“Diversity is a key driver for our success,” said Kargar. “The interplay and combination of our similarities and differences can be very powerful. The journey for gender diversity is a long one and requires everyone’s conscious support and effort to make it happen. What matters is keeping the target in mind and focusing on having the ‘best of the best’ within our teams. Studies show that businesses and organisations with a strong commitment towards gender diversity in particular attract and retain the best talent. In short, greater diversity leads to better performance.”

The campaign highlighted and celebrated the amazing role of women who continue to contribute to the success of Nissan across AMI, at all levels of the business.

Staff were asked to share their thoughts about their own achievements and what lessons they had learned about diversity at Nissan.

“When I joined Nissan two years ago and started discussing the importance of gender diversity with AMI management, I was inspired by the support and commitment I saw,” said Samar Elmnhrawy, Human Resources vice president for AMI. “It doesn’t only allow Nissan to tap into a bigger pool of talent, but it allows creativity and drives innovation. Most importantly, a gender-diverse workforce allows the company to serve an increasingly diverse customer base.”
R Vijaya, who works on the trim line at Nissan’s production plant in Chennai, picked out the respect shown from her colleagues as the inspiration to perform at her best every day. And Raeda Al Sarayreh, head of Communications for Nissan AMI, said the campaign was launched to recognize IWD, as well the culture of positivity, respect and diversity within Nissan and the AMI region.

“We wanted to give both women and men working in the region the opportunity to talk around how important gender diversity is,” said Al Sarayreh. “At the same time, we can showcase Nissan women as role models within the industry and business community through their own words, experience and learnings.”

The campaign started in the run-up to March 8 on Nissan’s social media channels across the region. It continued throughout the week in celebration of International Women’s Day.



David Swerdlow
Nissan Africa, Middle East and India Communications

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