Up close and personal view of the Magnite concepts grill and emblem

Decoding the design elements of Magnite concept

Designed to ignite the imagination and aspirations of those who desire to thrive, the Nissan Magnite concept packs a premium offering and a stylish design, which makes for a strong road presence.
The Nissan Magnite concept incorporates Japanese DNA, which includes three values:

  • "Kabuku" represents pioneer and a game changer
  • "Sui" stands for purity of purpose
  • "Inase" denotes dynamic and vibrant energy

Kei Kyu

"We closely studied Indian and Japanese cultures for a car whose design sensibilities bring together the best of both worlds. In the process, we found compelling inspirations that resonate with the modern urban consumer's personality and dynamism. The Nissan Magnite concept is the true spirit of India on wheels."
– Kei Kyu, Future Design Director, Nissan Motor Corporation 

"We are pleased to share the story of Nissan Magnite concept. It is a true reflection of Nissan-ness and a testimony to Nissan's SUV DNA spirit of relentless innovation and Japanese engineering. It is designed in Japan keeping in mind the requirements and aspirations of Indian and global customers with the philosophy of 'Make in India, Make for the world'.
– Rakesh Srivastava, Managing Director, Nissan Motor India Pvt. Ltd.